You don't need a bigger audience, more testimonials, or to post 47 times before an aligned client finally buys.
You need messaging that makes you a sh**t ton of more money.
The kind of positioning that flips “she’s good” into “she’s worth every dollar.”
Imagine your content not just getting likes but triggering payments.
That moment when your dream client reads one post and instantly thinks:
“This is the mentor who can take me exactly where I want to go.”
Not by chasing.Â
Not by proving.
By writing like someone whose presence equals profit.
INTRODUCING…
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THE DREAM CLIENT MESSAGING FRAMEWORK™
This is for you if...Â
- You’re done writing content that sounds smart. You want content that sells $20K–$50K clients on the spot.
- You’re over being the most relatable coach in the room. You’re ready to be the most profitable.
- You’re tired of explaining your value to people who can’t afford you. You want dream clients who pay in full before you even send the link.
- You want messaging that fills your Stripe, not your schedule with energy vampires.
- Most coaches are so good at what they do, and yet premium clients still scroll past them.
Most coaches are underpaid because their messaging still sounds like they’re earning permission not profit.
Your dream clients don’t need convincing.
They just need to see you at their level.
That’s what Dream Client Messaging Framework™ does.
  It’s the money-coded upgrade your content’s been missing.
Get Instant Access for just $37You're showing up as a peer when your dream clients need a leader.
Let me explain...
I had a client charging $5K who couldn’t land premium buyers despite being objectively better than her competitors.
But premium clients kept hiring coaches less qualified than her.
She couldn't figure out why.
Then I looked at her content.
Every post was written like she was reaching up to her dream clients, trying to prove she belonged.
Premium clients read it and thought: "She's not quite there yet."
Same expertise.
Different positioning.
I showed her how to write like someone who's already operating at their level.
 Within a short time she raised her prices to $15K and started signing high-ticket clients, paid in full, zero objections.
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And that's what's happening with YOUR content.
Your content is good.
But good content doesn’t make sh**t ton of money
Positioned content does.
Premium clients invest in authority.
And when your words sound like wealth, they buy.
They will literally sell themselves on working with you.
Zero questions.Â
Zero objections.Â
Zero "let me think about it."
They'll be bought in, because you're finally positioned at the level they need you to be.
This is what I show you how to do inside The Dream Client Messaging Framework™
Get the Framework for $37
I’ve spent years studying the psychology of buyers who drop $50K with a single post.
Because when you understand how high-caliber clients think,
you stop sounding “helpful” and your content becomes your strongest conversion tool.
This Framework is built on what’s helped my clients:
- Go from confused about her ideal client to signing ONLY her ideal clients – income 7x her best year, now signs 6-figure clients on repeat
- Leap to a $160K sales month after ONE session shifting her content
- Start signing the right clients who happily paid higher prices when her content used to barely move
“When I first hired Emma I had no idea who my ideal client was or how to speak to them. Emma turned that all around so that I only spoke to my ideal clients.”
- My client PaulaÂ
"As soon as Emma got her eyes on my content, my business skyrocketed. I started signing the right clients who happily paid my higher prices, and I’d never made money like that before.”
- My client Morgan
Inside the Dream Client Messaging Framework™, you'll learn:
- The positioning gap keeping premium clients away (and how to close it in your content so they immediately recognize you're operating at their level)
- The 3 messaging shifts that eliminate "let me think about it" and make premium clients buy immediately
- How to write content that positions you as THE authority – not just another good coach so dream clients see you as the only logical choice
-
The exact tone shift that makes premium clients think "she gets exactly where I am" instead of "she seems good"
This is the secret.
From proving yourself to being recognized as THE authority.
From attracting anyone to only attracting premium, self-led clients.
From hoping to be noticed to being impossible to ignore.
When you know how to position yourself at the level your dream clients operate at – not reaching up to them, but already BEING at their level…
Your content will do the selling for you.
Let's shift your positioning so premium clients finally see you as their next mentor.
So, why listen to me when it comes to positioning for premium clients?
Because I’m the messaging strategist behind the 7-figure coaches everyone else is trying to sound like ;)
I've worked with industry leaders since 2016. The coaches YOU look up to? I've shaped their messaging.
But I wasn't always the go-to for premium positioning.
It took me years of working with hundreds of coaches to identify the exact positioning gaps that keep premium clients away.
After all of that, I'm now better at it than anyone and I want to show you how you can be, too.
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After this experience, you’ll know exactly how to position yourself for premium buyers.
Not what you think they want to hear.
Not what you hope will resonate.
But the exact positioning that makes them think: "She's THE person."
That's what the Dream Client Messaging Framework™ is all about.Â
It's learning how to close the positioning gap between where you are and where premium clients need you to be.
Because premium clients aren't "not ready."
They just haven't seen you positioned at their level Yet.
Let me show you how.
Here's what's inside:
- How to identify where you’re currently positioned (peer vs. authority) and make the shift immediately.
-  The Dream Client Messaging Framework™ – my step by step system that shows you how to write content that positions you at premium-buyer level (not beginner level)
- The kind of content that gets engagement but repels premium clients vs the messaging that makes $50K buyers think "she's exactly who I need"
-
Real examples, simple rewrites, and instant positioning upgrades you can apply this week.
Let’s shift your positioning so premium clients finally see you as their next mentor.
$37 - Get Instant Access NowCopyright © 2025 Emma Burgess
