You don't need a bigger audience, more testimonials, or to post 47 times before someone finally buys.
You need positioning that makes premium clients think:Â
"She's the only person who can help me”.
Imagine your content doing that - not just being liked,Â
but triggering a decision.
That moment where your dream client reads one post and instantly feels:
“She gets me. I need to work with her.”
You just need to show up at the level premium buyers already operate so they recognize you instantly as the authority they’ve been looking for.
INTRODUCING…
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THE DREAM CLIENT MESSAGING FRAMEWORK™
This is for you if...
- You want to write content that makes premium clients think "she's operating at MY level" so they pay $20K–$50K without hesitation
- You want to stop attracting clients who drain you and start calling in self-led, premium buyers who energize you
- You want clients in your DMs ready to pay in full after reading ONE post – no sales calls, no convincing required
- You want your content to position you as THE authority so you stop competing on price and start being the obvious choice
Most coaches are so good at what they do, and yet premium clients still scroll past them.
Your dream clients aren't broke.
They aren't "not ready."
And they don't need more proof you're good.
They just haven't seen YOU positioned at the level they operate at.
That's where the Dream Client Messaging Framework™ comes in.
You're showing up as a peer when your dream clients need a leader.
Let me explain...
I had a client charging $5K for her private mentorship and struggling to sign premium clients.
Objectively talented. Great results.
But premium clients kept hiring coaches less qualified than her.
She couldn't figure out why.
Then I looked at her content.
Every post was written like she was reaching up to her dream clients, trying to prove she belonged.
Premium clients read it and thought: "She's not quite there yet."
Same expertise.
Different positioning.
I showed her how to write like someone who's already operating at their level.
 Within a short time she raised her prices to $15K and started signing high-ticket clients, paid in full, zero objections.
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And that's what's happening with YOUR content.
It's good. Your audience loves you and engages with your posts.
You know what you've created is absolute GOLD.
But the premium clients? Still scrolling past.
That's because you're positioned as "really good."
Premium clients don't hire "really good." They hire THE authority.
The moment you shift how you position yourself in your content – when you start writing from authority instead of trying to prove it – they'll pay you.
They will literally sell themselves on working with you.
Zero questions.Â
Zero objections.Â
Zero "let me think about it."
They'll just be in, because you're finally positioned at the level they need you to be.
This is what I show you how to do inside The Dream Client Messaging Framework™
Get the Framework for $37
I've spent years mastering the psychology of why premium clients buy…
When you understand how a $50K buyer makes decisions -Â
what they value, how they interpret expertise -
your content becomes your strongest conversion tool.
This Framework is built on what’s helped my clients:
- Go from confused about her ideal client to signing ONLY her ideal clients – income 7x her best year, now signs 6-figure clients on repeat
- Leap to a $160K sales month after ONE session shifting her content
- Start signing the right clients who happily paid higher prices when her content used to barely move
“When I first hired Emma I had no idea who my ideal client was or how to speak to them. Emma turned out that all around so that I only spoke to my ideal clients.”
- My client PaulaÂ
"As soon as Emma got her eyes on my content, my business skyrocketed. I started signing the right clients who happily paid my higher prices, and I’d never made money like that before.”
- My client Morgan
Inside the Dream Client Messaging Framework™, you'll learn:
- The positioning gap keeping premium clients away (and how to close it in your content so they immediately recognize you're operating at their level)
- The 3 messaging shifts that eliminate "let me think about it" and make premium clients buy immediately
- How to write content that positions you as THE authority - not just another good coach - so dream clients see you as the only logical choice
- The exact tone shift that makes premium clients think "she gets exactly where I am" instead of "she seems good"
This is the secret.
From proving yourself to being recognized as THE authority.
From attracting anyone to only attracting premium, self-led clients.
From hoping to be noticed to being impossible to ignore.
When you know how to position yourself at the level your dream clients operate at – not reaching up to them, but already BEING at their level…
Your content will do the selling for you.
So, why listen to me when it comes to positioning for premium clients?
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Because I'm the messaging strategist that 7-figure coaches quietly hire when their content stops converting.
Not next month. Not after they "try a few things first."
Now.
I've worked with industry leaders since 2016. The coaches YOU look up to? I've shaped their messaging.
But I wasn't always the go-to for premium positioning.
It took me years of working with hundreds of coaches to identify the exact positioning gaps that keep premium clients away.
After all of that, I'm now better at it than anyone and I want to show you how you can be, too.
After this experience, you’ll know exactly how to position yourself for premium buyers.
Not what you think they want to hear.
Not what you hope will resonate.
But the exact positioning that makes them think: "She's THE person."
That's what the Dream Client Messaging Framework™ is all about.
It's learning how to close the positioning gap between where you are and where premium clients need you to be.
Because premium clients aren't "not ready."
They just haven't seen you positioned at their level Yet.
Let me show you how.
Here's what's inside:
- How to identify where you’re currently positioned (peer vs. authority) and make the shift immediately.
- The Dream Client Messaging Framework™ – my step by step system that shows you how to write content that positions you at premium-buyer level (not beginner level)
- The kind of content that gets engagement but repels premium clients vs the messaging that makes $50K buyers think "she's exactly who I need"
- Real examples, simple rewrites, and instant positioning upgrades you can apply this week
Let’s shift your positioning so premium clients finally see you as their next mentor.
$37 - Get Instant Access NowCopyright © 2025 Emma Burgess
